Defintions
Creating an online presence can be confusing, especially with unfamiliar words and acronyms. We've developed a list of definitions to help you understand, and we're here to assist you with any questions.
​​
-
Brand awareness
-
Call-to-action (CTA)
-
Engagement rate
-
Hashtag
-
Influencer marketing
-
Reach
-
Social media analytics
-
Social media strategy
-
Tile
-
User-generated content (UGC)
-
Viral marketing
Brand Awareness
The extent to which consumers are aware of a brand and its products or services.
Call To Action
A phrase or button used to prompt an immediate response from a viewer, such as clicking a link or making a purchase.
Engagement RateÂ
A measurement of how much and how often users interact with social media content, usually expressed as a percentage.
Hashtag
A word or phrase preceded by the # symbol used to categorize and organize social media content, allowing users to search for related posts.
Influencer Marketing
A type of marketing that involves partnering with influential individuals or organizations to promote a brand or product to their followers.
Reach
The total number of unique users who see a piece of social media content.
Social Media Analytics
The collection and analysis of data from social media platforms to gain insights into audience behavior and engagement.
Social Media Strategy
A plan for how a brand will use social media to achieve its marketing goals, including tactics for content creation, audience targeting, and platform selection.
Tile
A graphic that is created that is customized to a businesses colours and products/services that can be used to post on social media pages and other advertising purposes.
User Generated Content
Content created by users of a brand's product or service, such as reviews, photos, or videos, which can be used for marketing purposes.
Viral Marketing
A marketing strategy that involves creating content that is widely shared and talked about on social media, often with the goal of promoting a brand or product