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Creating an online presence can be confusing, especially with unfamiliar words and acronyms. We've developed a list of definitions to help you understand, and we're here to assist you with any questions.

  1. Brand awareness

  2. Call-to-action (CTA)

  3. Engagement rate

  4. Hashtag

  5. Influencer marketing

  6. Reach

  7. Social media analytics

  8. Social media strategy

  9. Tile 

  10. User-generated content (UGC)

  11. Viral marketing

Brand Awareness

The extent to which consumers are aware of a brand and its products or services.

Call To Action 

A phrase or button used to prompt an immediate response from a viewer, such as clicking a link or making a purchase.

Engagement Rate 

A measurement of how much and how often users interact with social media content, usually expressed as a percentage.


A word or phrase preceded by the # symbol used to categorize and organize social media content, allowing users to search for related posts.

Influencer Marketing 

A type of marketing that involves partnering with influential individuals or organizations to promote a brand or product to their followers.


The total number of unique users who see a piece of social media content.

Social Media Analytics 

The collection and analysis of data from social media platforms to gain insights into audience behavior and engagement.

Social Media Strategy 

A plan for how a brand will use social media to achieve its marketing goals, including tactics for content creation, audience targeting, and platform selection.


A graphic that is created that is customized to a businesses colours and products/services that can be used to post on social media pages and other advertising purposes. 

User Generated Content 

Content created by users of a brand's product or service, such as reviews, photos, or videos, which can be used for marketing purposes.

Viral Marketing 

A marketing strategy that involves creating content that is widely shared and talked about on social media, often with the goal of promoting a brand or product

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